Application usefulness for business can be considered from two points of view: as an indispensable assistant in performing daily business tasks, and as an investment in the company development, i.e. in the development of own mobile software. Both ways bring a lot of benefits. Every businessman has his own list of virtual assistants, although there is a universal set.

Creating an application adapted to a specific business is an entirely different task. The benefits of such a solution are many, but it is worth thinking carefully before investing in it. Learn about the advantages and disadvantages of having your own application, the stages of development and the use of third-party programs in our material. Now many companies offer development services, but not every one of them provides post-release support. We recommend Ronasit – the leader on the market today.

Strengthening the company brand

One of the most important things a mobile app offers consumers is your brand recognition and direct communication. Through this regular interaction with your target market, you build their trust in you. The more your audience trusts you, the more likely they are to be loyal and persistent. With an app, you show your users why they should trust you by showing (rather than telling) what your brand carries.

Just as distributing fridge magnets, calendars and other memorabilia with your company logo served as both advertising and endorsement in the past, mobile apps reinforce your brand and educate your customers.

Building loyalty

There are additional features in app development that make it easier to interact with your customer:

• One-touch login;
• Optimization for devices with small screen resolutions;
• smooth animation;
• Access to the application without an internet connection;

To summarize, the website and the app certainly complement each other, so we recommend having both. A website is good for finding potential customers, while a mobile app retains visitors. If you consider all the nuances, it’s easy to create the right promotion strategy that will have a positive impact on any business project.

The application retains customers

The main function of a website in terms of marketing is to find new customers, it is well optimized for ranking in search engines, and also in social networks and forums you can leave general links for the website. Based on user experience, it can be argued that people choose a website over a shopping app, and customers may not even know about developing an app for your business. One of the benefits of an app is customer retention. In the case of a website, the customer faces a choice: return to your resource or find another one. An app, on the other hand, is available immediately, in front of their eyes, just waiting for the user to click on the icon. Mobile software works more efficiently than a website. The app feeds analytics to each user, and together you make it better by offering them customized products with tracking buying patterns.