If you’re an eCommerce business owner, the holiday season is your busiest time of year. So taking advantage of every opportunity to increase sales is crucial, and landing pages are a great way to do that.
Here are some best practices for creating irresistible holiday landing pages. Learn how to make your pages stand out from the competition and boost your bottom line during the most wonderful time of the year!
Enlist Help From Experienced Professionals
Partnering with a digital marketing agency specializing in eCommerce marketing services, like eCommerce SEO, is a smart move. These professionals have the experience and expertise to help you design and launch high-converting landing pages.
An agency can also provide valuable insights into what’s working well for other businesses in your industry so that you can stay ahead of the curve year-round.
Make It Festive
Your holiday landing pages should be visually appealing and reflect the season’s joyous spirit. Use festive colors, images, and videos to create a page that’s impossible to ignore.
Besides adding seasonal elements, highlight special holiday deals or promotions you offer. Customers should see at a glance what they can save by shopping with you.
Make Landing Pages Easy To Navigate
Your landing page should be easy to navigate so visitors can quickly find what they’re looking for. Use clear and concise headlines and subheadings, and make sure your call-to-action buttons are prominently displayed.
Consider using a grid layout if you feature multiple products on your page. The structure helps organize everything and makes landing pages easy to browse. You can also use hover effects to give visitors more information about each product without taking up too much space.
Add Social Proof
Include customer testimonials, reviews, and social media widgets on holiday landing pages. This shows visitors that others have had a positive experience with your business, which can encourage them to convert.
Ensure shared testimonials apply to the products or services you promote on the page. And include pictures or videos along with the text to add an extra layer of social proof.
Include a Clear Call-To-Action
Your call to action should be impossible to miss. Use strong phrases like “buy now,” “add to cart,” or “save today.” And make sure the button is in a color that stands out from the rest of the page.
You can also use pop-ups or overlays to help visitors see your call to action, but use these elements wisely. You don’t want to annoy visitors or drive them away from the page altogether.
Make Sure Landing Pages Load Quickly
No one likes to wait around for a slow-loading page. So optimize landing page images for the web and don’t use too many heavy scripts or videos.
Aim for a landing page that loads in under three seconds. If it takes longer than that, you may need to optimize your images and remove some of the heavier scripts or videos from the page.
Use Quality Images
Nothing makes a page more festive than high-quality images. But with so many options, how do you know which ones to use?
There are a few things to remember when choosing images for your holiday landing pages. For instance, they should relate to the products or services you’re promoting. Also, landing page images should be clear and of high quality.
If you need help finding quality images, there are a few places to look. Websites like Shutterstock and iStock offer a wide variety of free and paid images. Or you could hire a professional photographer to take some pictures for your landing pages.
Creating an irresistible holiday landing page is easier than you think. You can drive sales and convert site visitors to customers with the right best practices. So start using these tips today and see the results for yourself!
