Graphic design and multimedia are two different fields. Both are widely used in web designing and advertising. Multimedia uses more than one presentation medium to communicate a business message. In multimedia presentations and videos, you can use text, sound, and animated images or text, sound, and images, or just sound and video. Within one screen you can have more than one display area as well. These days, actors and speakers prefer to use animated videos for their props.
Multimedia is interactive and can have areas for text entry, touch screen, and voice command as well. You can encourage live participation and also video capture of the audience.
Comparatively, graphic design is a visual representation online and is widely used for making marketing collateral, company stationery, ads in print media and website design. Most businesses like to explore the intellectual and emotional sensibilities of their target market. They came up with graphics for their website after a thorough study of the likes and dislikes of their market. The graphics make the business statement and business purpose clear through visuals that have images, illustrations, and text. The purpose of making attractive looking graphics is to educate the audience while entertaining them in an effort to hold their attention. Companies put in a lot of endeavors into branding and good graphics allow you to move up in the market with eye-catchy sites.
You can gain a better level of trust and have a better retention value with the right graphics. On a website, the use of the right graphics in the right colors can bring you more customers. When you design a website make sure you hire experienced companies to create it. There are many sites that will allow you to download and make template-based sites. It is best not to use such template-based websites as Google prefers sites that are custom made. When you have the clean and original codes, the search engines will rate you better for originality and uniqueness.
Google indexes both unique content and unique graphics higher. Therefore, it is wise to hire a web design company to do the job for you. When you get the web design made along with the logo, use the same company to do all your graphic works. On the website, use sharp illustrations and multimedia to retain the attention of visitors so they return to your website to learn more about your offerings. Everyone likes to watch something new and useful all the while. The information displayed on multimedia needs to be interesting and needs to be useful to visitors.
If you are running discounts and specials it is not a bad idea to get some animations made for the home page. The customers will like the catch and will come back to shop more often.
Graphic designers work for web design houses that may also offer digital marketing services. If you are selling your products locally you can begin to sell globally. The digital marketing company will help you expand your business. So look for a company that can take good care of both the website and sales as well. They can revamp the web design, take care of new development and also continue to help with online marketing.
Multimedia can help you in many ways. You can get it in PowerPoint to give presentations in business meetings. Get movies made or interactive DVDs, and CD-ROMs for products that you make or distribute. For companies that offer medical services multimedia is a very effective educational tool. It allows students and patients to learn quickly about various diseases and anatomy. How-to videos are far more engaging in multimedia and have better retention value.
Multimedia artists can also make video games, animations for TV ads and cartoons for kids.
With the use of graphic design, you can make designs, patterns, maps, family trees, engineering blueprints, diagrams, typography, schematics, flowcharts, pie charts and more. These are visual representations and display some type of information. Graphic web design involves making layouts for the website so it can have a unique look that search engines like.
To create an engaging website graphic design multimedia is used. The multimedia designer works on combining images, videos text to create interactive content while the graphic web designer creates the logo and unique fonts besides working on the site layout.
The home page is the face of your business and it needs to have all the latest features. Many successful businesses have a 24/7 chat and product videos displayed on their home page. When visitors come to their website, they first take a glance at it and then proceed to the video to form an impression about the business. If the videos are tastefully made they are more engaging. Guests get the information they are looking for within seconds and minutes and continue to browse the website. The longer they stay at your website the better it is for your rankings. The guests may not know much about what they are buying. A website for them is a source of information, communication, entertainment and also education.
These days most of the shopping is taking place online and your sales site has to be responsive so it can fit well on all screen types. Get the latest responsive designs so you can connect with the large cell phone user base.
