In today’s world where there are hundreds of service providers and products in the market, choosing the right one usually becomes a task for the customers. Also for businesses, small or big, being visible and reaching out to the right customer bracket is the biggest task possible. In all this, one thing that helps both customers and businesses is the right advertising techniques. A good advertising and marketing technique will not only help customers in identifying a product that they were unaware of but will also help businesses to reach out easily.
There are many advertising tools and techniques, and one such tool is lifted advertising. In this type of advertising, businesses can create digital and creative ads to be posted on lift doors. Many times a small business struggle to meet the marketing budget, in such situations creative lift ads can come handy and effective.
Some of the major benefits of lift advertising are listed below:
- Targeting
If a lift is used by office goers or say by students on a daily basis, then one can simply post ads that actually will help them or will cater to them in any way. In this type of advertising, the best thing is that the ads can be targeted towards a certain type of potential customers. One can create these advertising campaigns using the micro-targeting methods in which a certain bunch of people is targeted keeping in mind the building, region, neighborhood, etc.
- Creative
Lift ads are no more just a piece of banner or a poster stuck to the door. Instead if one notices then they can see that these lift ads are now more prominent and novel in their way. So whether these ads are on a shopping mall lift or an office lift. These ads add a new visual appeal to the overall aesthetics. There is also a lot of scopes when it comes to captivating lift advertising like, digital banners, lift wraps, or lift enhancements, etc. which is capable of attracting people’s attention.
- In-budget
Why go for newspapers and television ads, when one can reach out to the potential customers in a very effective way in a smaller budget than the rest. Lifts ads have a much lower cost but also packs a larger impact. One can choose the number of lifts and locations and also choose the type of ads and in which style they are to be posted, according to one’s budget.
- Continuous exposure
One of the biggest things about lift ads is that they don’t change every day. Lift ads tend to stay at a place for a longer time and thus a potential customer tends to see it every day, sometimes, several times a day. This, therefore, helps expose the ad to the customers and leave an impression in their minds.
- Captive potential customers
Lastly, the lift ads help reach out to the customers is because inside a lift the audience in captive. When a person is inside a lift they are stuck there for a few minutes or a few seconds and during that time they need some distraction. Therefore these ads can serve as just the right thing to keep them captivated and take their full attention
