In the midst of COVID-19 concerns with social distancing, remote employment and self-isolation, many business owners are wondering what to do with their marketing strategy. Getting products to their customers is just a part of the challenge. Figuring out how to get to the customer has been an issue. Experts have weighed in on the matter, and from business thank you cards to digital tech, here are 10 tips to revitalize your marketing efforts during coronavirus.
1. Help Customers Navigate the Pandemic
Show people you care by helping them navigate their personal concerns with the pandemic. Publish content that focuses on being helpful, such as researching how stimulus or unemployment benefits can provide help to their families. Create a connection with your customers that goes beyond the business relationship.
2. Rely on Marketing Technology
Working remotely puts greater distance between you, your marketing team and your consumers. You can still fuel sales opportunities and growth through an automated marketing system that uses a lead scoring program to boost productivity among your team members. Use data to stay informed of trending consumer behaviors or market predictions.
3. Make Your Message Timeless
During the pandemic, running out of toilet paper was a serious concern. At the time, was your message strong enough to overcome the priority needs of consumers? Make your message is consumer-focused and applicable for both the present and future. Set your business up as being there for the long-haul and not a temporary get-rich-quick endeavor. Reaffirm your message and staying power to the community. Reach out to long-term partners and clients through business thank you cards.
4. Refocus and Realign Company Values
With the extra time on your hands, you revaluate your company priorities and mission. Have you been clear enough in sharing your values with the community? Take time to refocus and develop new, relevant strategies for reconnecting the value to the community.
5. Adjust Pricing
Adjusting your price margins can cause a temporary spike in transactions, but you must market the drop as an effort to alleviate the financial strain the pandemic has brought to a majority of consumers. Be careful not to devalue your products or services with drastic cuts or changes, as these look like revenue-driven adjustments rather than consumer-centric.
6. Employ Empathy
Use your marketing channels and communications to become human and personable to your consumers. Your tone and approach let the customer know you aren’t trying to take advantage of their situation but that you are there to be a support. Empathy lets you see where your customers are at and how to best meet their needs. Create loyalty programs or self-service options.
7. Solidify Customer Relationships
Make an extra effort to reaffirm the relationships you have with your customers. You can use hand-signed business thank you cards for continued patronage. Be personable and ask how clients are doing rather than just ask why they haven’t placed an order recently.
8. Revisit the End Goals
Marketing strategies need to encompass the entire consumer journey. The pandemic has changed the way consumers behave, thus creating a need to reevaluate how to achieve long-term sales increases and customer loyalty.
9. Move Online
E-commerce was a trend prior to COVID-19, but online shopping has exploded over the last year. Taking your brand online can improve your exposure and fuel new growth. Leverage SEO optimization, quality content and multiple mediums to get your message across.
10. Be Clear in Your Commitment
Make a direct effort to communicate how your business is handling the pandemic and working to keep employees and consumers safe. Present a positive message in a calm, reassuring tone through a video message, commercial or other communication channels.
Move Toward Growth
Take the next step with your business in spite of the challenges of COVID-19. For help ordering professional business greeting cards, contact Cards for Causes or browse their online inventory.
